HOW TO RANK YOUTUBE VIDEO ON THE GOOGLE FIRST PAGE
1. Rename your video file using a target keyword.
Just like you would when optimizing written content, you'll use an SEO tool to first identify keywords you'd like your video to focus on (you can browse popular topics)
2. Insert your keyword naturally in the video title.
When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.
Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don't. Here's a linear representation of those findings:
3. Optimize your video description.
First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.
4. Tag your video with popular keywords that relate to your topic.
YouTube's official Creator Academy suggests using tags to let viewers know what your video is about. But you're not just informing your viewers -- you're also informing YouTube itself. Dean explains that the platform uses tags "to understand the content and context of your video."
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